Eurocucina marks the official launch of the Poliform brand combined with kitchens, demonstrating the specific desire to claim even more assertively a unique and consistent corporate identity. A generously proportioned exhibition space where the starring role is played by Shape, a new model presented in multiple versions to illustrate the extensive range of expressive possibilities. A variety of textures and colours, dedicated, painstakingly designed details to create harmony and allow maximum customisation of finishes, for a kitchen that practically becomes tailor-made. In keeping with the growing trend of extending the kitchen towards the remainder of the home, this room has become an area to be enjoyed all round, one that is increasingly connected to the living room environments, with increasing attention to detail and impeccable design combined with the most efficient technological contents. The kitchen thus becomes a component of a total-look interior design solution, that is exhaustive and consistent, in full continuity with the home project concept that distinguishes all the solutions in the Poliform collection.