Birsel & Seck was born in 2002. Birsel + Seck is the product design studio of Ayse Birsel and Bibi Seck, based in New York City. Birsel + Seck partners with large clients to bring innovation to market. Its strength lies in Ayse and Bibi’s ability to synthesize information and imagine new possibilities in simple, human terms. Together they deconstruct old assumptions to reconstruct new experiences. Their innovation comes not from the problem but from how they look at the problem. Birsel & Seck’s biggest collaborators are its clients, making Ayse and Bibi’s work the merger of their creative thinking with the knowledge and expertise of their clients. Their clients include Herman Miller, Hewlett Packard, Target, Toyota, Dassault Systèmes, Hasbro and Moroso.